Moreover, Social Networks and Marketing provides a primer on social networks targeted toward marketing practitioners and scholars. It explores main concepts, theoretical ideas, and empirical findings, with a focus on questions of relevance to managers. In addition, Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic.There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again.If you are selling products/services or just publishing content for ad revenue, social media marketing is a potent method that will make your site profitable over time.Those who ignore the efficacy of social media usually fall into three categories; the ones who don’t know much or anything about social media, the ones who are interested but don’t know how to use it and those who don’t believe in the value that a social media strategy can bring to any site or business.
Tuesday, February 9, 2010
Marketing through Social Networks
When marketers want to reach users of social networks such as Dlinked,Facebook, MySpace, they have two choices: buy advertising or start a viral campaign. New research by Harvard Business School professor Sunil Gupta suggests that viral may be the way to go in these connected worlds. But first it's important to understand both who influences purchase decisions in online communities and which groups of users can be influenced.